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10 Powerful Ways To Optimize Your Customer Journey with Personalized Product Recommendations
10 Powerful Ways To Optimize Your Customer Journey with Personalized Product Recommendations

Here are 10 powerful ways to optimize layout, placement & visibility of your product recommendations for customer journey optimization.

Written by Will Wadman
Updated over a week ago

We’ve got a ton of great ideas to get you to optimize your product recommendation strategy throughout your customer journey.

Please pick the area you’re interested in and chat with us for more information.

1. Create a custom experience for your returning shoppers in relation to their past activities

Use Product based recommendations such as Frequently Bought Together, Cross-Sell, or Related Items on your Home or custom landing pages and target your returning customers with 1:1 recommendation referenced to your their previous purchase or views.

Set the fallback option to "Hide box" to hide these recommendations for first-time visitors and anonymous users. Click here to learn more.

2. Maximize your Upsell and Cross-sell performance in Cart, Checkout, and Thank You pages

  • Start with automated data-driven recommendations

  • Optimize your upsell and cross-sell recommendations by adding manually picked cross-sell items for your best selling and top trending products.

  • Use bundle style cross-sell to let customers add a bundle of products to their cart with a single click and boost Average Order Value (AOV).

  • Cross-sell other products from the same brand when a customer is browsing a particular product.

  • Recommend products at checkout to give your customers one last opportunity to add to their basket and boost average order value

  • Give your customers one last look at what they may have missed by highlighting items on the Order Status/Thank You page.

Click here to learn more.

3. Set the best placement for your recommendations

The placement of your recommendations is extremely effective on the product discovery, customer engagement and conversion rate of your product recommendations.

LimeSpot has built-in placement customization for all major themes. But you can always go further by customizing the placement of each recommendation per page.

4. Add 1:1 recommendations to Blog, 404, Search and your pages on other websites

Populate your Blog, Search and 404 pages with 1:1 recommendations based on your customer previous purchase, views or even products currently in cart.

Make sure the previously visited (or purchased) products are available on 404 pages, to provide customers a reasonable path to follow their journey on you website.

If you have any external pages, you can always publish LimeSpot recommendation from your store to multiple websites (Headless Commerce). Click here to learn more.

5. Show Recently Purchased items on Home Page - if applicable to your business

If you have frequent buyers who usually buy the same product, or sell a consumer product that expires, make sure to show "Recently Purchased" products to your shoppers on your homepage.

This recommendation box will stay invisible if your customer has no previous purchases.

6. Show Recently viewed items on all pages

Always show your previously visited products at the bottom of all pages. Almost 40% of online purchases go through recently viewed products somewhere during the sales funnel.

Provide customers a simple way to get back to their previously visited products without clicking on the back button on their browser. .

7. Change the titles of your recommendations for best fit

Use titles that works best with your product line, target audience and the language of your website. You can change the title of all LimeSpot recommendations. Click here to learn more.

8. Customize the look and feel of your recommendations to fit your theme

All LimeSpot product recommendations are customized with your website CSS, theme design and layout principles. You can also go further by customizing the look and feel of your recommendations and live preview all the updates in LimeSpot Designer before publishing them to your website.

9. Add Upsell box to your Ajax (Side) Cart

Many popular Shopify themes have what’s known as an AJAX side cart, which may also be referred to as a ‘slide out’, ‘flyout’, or ‘pop out’ cart.

LimeSpot’s Upsell box is automatically added to default Shopify themes that support AJAX carts, such as Brooklyn, Boundless, Debut, Express, Minimal, Narrative, Simple, Supply, and Venture. For themes that don’t automatically support the AJAX integration, it may be possible to still integrate LimeSpot through JavaScript. Follow our step-by-step guide on how to do this here.

10. Use product bundles when fit

Provide bundled recommendations of items that go well together on a specific product page. With LimeSpot, you can create dynamic data-driven bundles or you can manually create your own bundles of specific products you know work well together, inviting customers to ‘Complete the look’ or ‘Works best with’. Learn more about creating bundles here.

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