SMS personalization gives you one link to paste into your text message templates. When a recipient taps it, they land on your store and see product recommendations picked for them. Visits and sales from the link are tracked back to the campaign.
Availability
Plan: Growth Agents plan · Platform: SHOPLINE · An SMS provider
Included in the Growth Agents plan. If your plan doesn't include it, Studio shows SMS Personalization is not included in your plan with a Contact Sales button.
How the link works
Your SMS provider swaps a customer placeholder in the link for each recipient when it sends the message. That's how LimeSpot knows who tapped the link and which products to show them.
Create an SMS campaign
In Studio, click Menu (⋮) in the top bar and click Email & SMS Personalization.
Click the SMS Personalization tab.
Choose your provider from the SMS Provider dropdown.
Click + Start from Scratch.
Enter a title. Use the same name as the campaign in your SMS provider so they're easy to match.
Check the Tracking (UTM) fields. UTM Source, UTM Medium and UTM Campaign are filled in for you. UTM Content and UTM Term are optional.
Under Recommendation, choose Products to show. Depending on your choice, pick a collection, a reference product or a date range.
Choose a Fallback for shoppers without enough history.
Click Create Campaign.
Settings explained
Setting | What it does | Default |
Products to show | The recommendation strategy the link opens | Most Popular |
Reference product | Which of the shopper's products to base picks on, for example their recent orders | Recent Orders |
Date range | How many past days of activity to look at | 1 day |
Fallback | What to show when there aren't enough personalized products | Most Popular |
UTM Source / Medium / Campaign | Tracking tags on the link | LimeSpot / SMS / the campaign title |
Copy the link into your SMS provider
In the campaign list, open the campaign's ⋮ menu and click Review & Export.
Under Personalization Link, click Copy to clipboard.
In your SMS provider, open the message template for your campaign or automation.
Paste the link into the message text and save.
Send yourself a test message and tap the link.
Before you publish
Paste the link exactly as copied. If you edit the customer placeholder in the link, your provider can't swap in each recipient, and the link won't be personalized.
Track results
The SMS Personalization tab shows Total Campaigns, Active Campaigns, SMS Revenue and Link Visits. Each campaign row shows lands (visits through the link), product views and net sales. For trends, open Analytics > Emails & SMS and look at the SMS section.
Troubleshooting
You see | Why | What to do |
"No SMS provider is set up for your store yet." | No SMS provider is available for your store | Contact [email protected] |
"Select an SMS provider on the page first." | No provider is selected | Choose one from the SMS Provider dropdown |
"Couldn’t load your SMS providers, so you can’t start one from scratch right now." | A loading error | Click Retry |
"Save the campaign before getting its link." | The campaign hasn't been saved | Click Create Campaign first |
"Could not load the link. Please try again." | A loading error | Close the drawer and open Review & Export again |