Email widgets put personalized product recommendations, images or HTML content inside your marketing emails. You build a campaign of widgets in Studio and add them to your email templates. Each recipient sees products picked for them when they open the email, and clicks and sales are tracked back to the campaign.
Availability
Plan: Growth Agents plan · Platform: SHOPLINE · An email service provider
Included in the Growth Agents plan. If your plan doesn't include it, Studio shows Email Personalization is not included in your plan with a Contact Sales button.
Before you start
In Studio, click Menu (⋮) in the top bar and click Email & SMS Personalization.
Stay on the Email Personalization tab.
Choose your provider from the Email Service Provider dropdown. The dropdown lists the providers available for your store.
If you choose Klaviyo and it isn't connected yet, click Connect to Klaviyo and sign in. See Connect Klaviyo.
Start from a template
Click Select a Template.
Pick a built-in campaign:
Welcome new subscribers (Trending products)
Re-engage recent buyers (Upsell)
Boost customer conversions (Frequently Bought Together)
Boost Sales with a Flash Sale (Most Popular)
Re-connect with your Audience (Cross-sell)
Win-back previous customers (Most Popular from a collection)
Choose the products, collection or date range the template asks for.
Click Create Campaign.
Build a campaign from scratch
Click + Start from Scratch.
Enter a campaign title. Titles must be unique.
Check the Tracking (UTM) fields. UTM Source, UTM Medium and UTM Campaign are filled in for you.
Click Add New Widget and pick Recommendation, Image or HTML. Image uses one of your Smart Image campaigns, and HTML uses one of your Smart Block campaigns.
For a recommendation widget, set Products to show, a Fallback, a Style and how many Products to show. The Preview updates as you go.
Click Apply to add the widget, then click Create Campaign.
Tip
Create two widgets, one with Type Desktop and one with Type Mobile, so the layout fits each screen. Mobile widgets show up to 2 products per row.
Widget settings explained
Setting | What it does | Default |
Type | Desktop or Mobile layout | Desktop |
Products to show | The recommendation strategy, such as Frequently Bought Together, Cross-sell, Upsell, Related Items, Most Popular, Trending, New Arrivals, You May Like, Recent Views, Recent Purchases or Others Also Liked | Frequently Bought Together |
Fallback | What to show when there aren't enough personalized products: Most Popular, Trending, New Arrivals or Hide Widget | Most Popular |
Style | The product card layout | None, you must choose one |
Products | Number of products, 1 to 16 | 4 |
Per row | Products per row, 1 to 4 (mobile up to 2) | 4 |
Show price, Show compare-at price, sale tag, call-to-action button | What each product card shows | Sale tag text "SALE", button text "SHOP NOW" |
UTM Content / UTM Term | Extra tracking tags on product links | UTM Content is based on the widget title |
Width | Widget width, 300 to 1000 px | 600 px |
Font, font size, padding, background | Basic styling to match your email | Arial, 1em |
Add the widgets to your emails
In the campaign list, open the campaign's ⋮ menu and click Review & Export.
Follow the steps for your provider.
Klaviyo: your widgets sync to your Klaviyo account automatically as Universal Content. Click Go to Klaviyo, then add the LimeSpot blocks to your email templates.
Other providers:
Open a widget and click Copy to clipboard.
In your provider's email editor, add an HTML or code block where you want the products.
Paste the widget code into the block and save.
Send yourself a test email to check the layout.
Before you publish
For accurate analytics, don't add widgets from more than one campaign to the same email template.
Track results
The Email Personalization tab shows Total Campaigns, Active Widgets, Email Revenue and Click-Through Rate (clicks divided by renders). Each campaign row shows renders, clicks and net sales. For trends, open Analytics > Emails & SMS.
Troubleshooting
You see | Why | What to do |
"Select an email service provider on the page first." | No provider is selected | Choose one from the Email Service Provider dropdown |
"Connect your Klaviyo account (top nav) before saving this campaign." | Klaviyo isn't connected | Click Connect to Klaviyo |
"Add at least one widget before saving." | The campaign is empty | Click Add New Widget |
"You've reached your plan limit: …" | Your plan's widget limit is reached | Remove a widget, or contact [email protected] |
"Only {n} items available (fewer than requested)." | Not enough products match the strategy | Lower the product count or change the strategy |
"Save the campaign before getting its code." | The campaign hasn't been saved | Save it, then open Review & Export |