Configure LimeSpot's segments to differentiate between visitors at various stages of your customer journey ("First time visitors", "Returning visitors", "Shoppers (potential buyers)", "First time buyers", and "Returning buyers"), and leverage those segments to optimize your Google Ads performance.
The Audience Segmentation is included in all Premium plans and is available as an add-on on all other plans.
Login to the LimeSpot App and navigate to Segmentation > Audience. If you do not currently have access to Audience Segmentation, enable it by clicking on Start 7-day Free Trial and Activate the Audience Segmentation add-on.
Step 1 - Create your customer journey segments
Navigate to Segmentation > Audiences
Click Create, select First-time visitors from the pre-built segment list.
You can directly click Save from here or adjust the values based on your needs.
Repeat Step 2 and 3 for the following pre-built segment to create all customer journey segments:
Returning Visitors: Active visitors who have been on your site before
Potential Buyers: Visitors who have left an item in the cart
First Time Buyers: Visitors who had only 1 previous purchase
Returning Buyers: Active visitors who had previous purchase
The Audience Segmentation add-on comes with 5 active segments. Please contact LimeSpot Support via the in-app chat if you need additional segments.
Step 2 - Sync your audience segments with Google
Navigate to Segmentation > Audiences and click on Sync.
Follow the instructions to connect your Google Ads account, check the Sync checkbox, and the Save button.
If you need step-by-step instructions on connecting your Google Ads account to LimeSpot, follow this article: How to Sync LimeSpot Audience Segments with Google.
Step 3 - Improve the Performance of your Google Ad Campaigns
Increase conversions and revenue
To add Custom Audiences to your Google remarketing campaigns, please follow the following steps:
Sign in to your Google Ads account.
Navigate to the campaign where you want to use the funnel segment audiences.
Click on the campaign, then go to the Audiences section.
Click on the pencil icon or Edit Audience Segments.
Select the Browse tab to view available audience segments.
Choose the LimeSpot custom audience you want to add from the list of available audiences.
Click on the Save button to apply the changes to your campaign
Performance Max and Shopping campaigns are generally considered most effective for increasing the conversion rate and revenue of an online store.
Expand Goggle Ads reach and improve conversion rate
To expand your reach on Google Ads campaigns by creating similar audiences based on custom audiences, please follow the following steps:
Navigate to the Audience Manager in your Google Ads account.
Find the LimeSpot custom audience that you want to base your similar audience on.
Select the option to create a similar audience. This will allow Google to find new users who have similar characteristics to your LimeSpot custom audience.
Review the size and demographics of the similar audience to ensure it aligns with your campaign goals.
Apply the similar audience to your campaigns to start reaching a broader group of potential customers.
Similar audiences will share the same characteristics with your LimeSpot Audience Segments. You'll likely to reach an audience that has a higher propensity to purchase, which will lead to more efficient spending and better conversion rates.
Utilize across all campaign types
You can utilize your LimeSpot custom audiences on the following types of campaigns to enhance targeting, improve ad relevance, and ultimately boost campaign performance.
Performance Max Campaigns: Utilize Google’s AI to optimize your ads across all Google properties, including YouTube, Search, and more
Gmail Campaigns: Appear in users’ Gmail inboxes, targeting based on their interests and past interactions
Display Campaigns: Target users as they browse websites within the Google Display Network
YouTube Campaigns: Reach viewers based on their past interactions with your videos or channel
Discovery Campaigns: Engage users across Google’s feeds when they’re open to discovering your products or services
Demand Generation Campaigns: Generate demand for your products or services among a targeted audience
Step 4 - Monitor performance
Track the performance of your customer journey by going to Analytics > Audiences.
