Google's custom audiences allows advertisers to reach people with specific interests, habits, and recent purchase intent on Google's ad network, including Search, Display, Shopping, Video, Performance Max, and Smart campaigns.
You can leverage the information collected through LimeSpot's audience aegments to automatically and seamlessly create custom audiences in Google. These audiences remain constantly synchronized and updated as shoppers browse through your website, ensuring your targeting remains accurate and effective.
Furthermore, you can use these audiences to create similar segments which can be strategically employed in various marketing initiatives.
Step 1 - Connect your Google account with LimeSpot
Navigate to LimeSpot App > Segmentation > Audience and click on Sync.
Click on Go to Integrations.
Sign in with your Google Account.
Select your Google Ads account that you want to sync with and connect.
Note that your Google Account will be required to have admin access to the Google Ads account to perform the connection.
Step 2 - Enable sync with Google
Navigate to LimeSpot App > Segmentation > Audience
Click on Sync checkbox and Enable Sync with Google Ads.
All your audience segments will be synched with Google Ads every 12 hours, at 8 AM and 8 PM PST.