Audience segmentation allow you to divide your visitors based on characteristics such as affinity (interests and preferences), context (location, device type, UTM parameters, etc) and lifecycle stage (new shoppers, returning customers, etc.).

Segments can be used to tailor online experiences to align with your shoppers' expectations, making shopping more intuitive. You can dynamically serve segment-appropriate product recommendation types, collections, emails, discounts and more.

To get started, navigate to your LimeSpot Admin Panel > Personalization > Audience . Segments. Choose from our list of predefined segments:

or create your own by clicking on "Create".

For example purposes, let's select the "First Time Visitors" and "Returning Visitors" segments.

Once selected LimeSpot begins tracking those audiences immediately and you can use them to customize the customer journey by hiding or showing specific products, carousels , or even content with our Segmented Experiences feature.

If you click All Audience Segments, you can see all the audiences and related data for the audience's you are tracking:

Click Create to add a custom audience segment with your own parameters.

The Add Audience Segment page allows you to further define the conditions that need to be met by a user to be added to this segment. For example, we may want to specific whether they need to have viewed a specific product or change the date range:

Other conditions can be added by using the plus sign (⊕). Once you are satisfied, click Save. Once you have saved, your audience segment will be active on your store.