Strategy
Distinguish returning visitors and returning buyers on your site to offer personalized discounts on product bundles as they browse your website.
The strategy presented in this article is based on best practices. However, each store is a bit different and adapting or entirely replacing the segments and offers described below may be recommendable. You can also expand this approach to other segments. Experimentation leads to best results.
Personalized Discounts on Product Bundles is included in all Premium plans and is available aa an add-on on all other plans.
Login to the LimeSpot App and navigate to Personalization > Discounts and Promotions. If you do not already have this add-on, click on Start 7-day Free Trial and Activate the Personalized Discounts on Product Bundles add-on.
Step 1 - Create Audience Segments
The Personalized Discounts add-on includes 2 audience segments. In order to offer personalized discounts, you must first create your segments:
Navigate to Personalization > Audience and click on Create
Select Returning visitors from the drown-down list and Save.
Select Returning buyers from the drown-down list and Save.
Need additional segments? Activate Audience Segments add-on.
Step 2 - Create Discount Campaigns
Navigate to Personalization > Discounts and Promotions.
Click Create and use the following information, or update as you see fit:
Set
Titleto Returning Visitors - 10% offSet
Discount TypetoDiscount %Set
Discountto 10%In the Bundle Conditions, enter 0 as the
Minimum bundle amount for discount eligibilityIn the Discount Combinations, select
Shipping DiscountsIn the Start / End section you can select when you would like the campaign to start and end. Click Next
Leave the Products tab blank so that the campaign applies to all products. Click Next
Select Returning Visitors for Audience and click Next
Update the Presentation as you see fit and click Next
Review the details and click Complete
Additional settings are available when defining the Discount Campaigns that are not listed above. Feel free to make changes to the campaign according to this comprehensive guide.
We repeat the steps from above with different values. Click Create and use the following information, or update as you see fit:
Set
Titleto Returning Buyers - 15% offSet
Discount TypetoDiscount %Set
Discountto 15%In the Bundle Conditions, enter 0 as the
Minimum bundle amount for discount eligibilityIn the Discount Combinations, select
Shipping DiscountsIn the Start / End section you can select when you would like the campaign to start and end. Click Next
Leave the Products tab blank so that the campaign applies to all products. Click Next
Select Returning Visitors for Audience and click Next
Update the Presentation as you see fit and click Next
Review the details and click Complete
Step 3 - Publish
Navigate to Personalization > Website Personalization and click on Designer
Select
Product Pagefrom the navigation dropdown menu on top leftMake sure Frequently Bought Together recommendation box is included on the product page, and its
Styleis set toBundle.
Set Product Bundle Discounts checkbox to
Enabled.
Save and Publish.
Congratulations!
Both your campaigns are now live! You can review and track their performance on:
