The Personalized Discounts on Product Bundles allows you to offer different incentives for different audiences. Merchants with access to the Audience Segmentation feature can create and present a different discount offer to different shoppers to best align with each shopper's expectations. It comes with several options for brands to discount product bundles to bolster product discovery, increase customer engagement, and boost average order value (AOV).
Note:
This guide is applicable to customers on LimeSpot Max, Premium, Essentials, and other legacy plans.
Getting Started
There are 2 requirements to displaying personalized discounts on product bundle:
There must be a bundle recommendation box on the product page
There must be a discount campaign available that applies to the bundle
The Bundle Discounts are fully and natively integrated with LimeSpot product bundles. The discount campaigns you create will be automatically applied to all product bundles on your store if the criteria of the campaign matches the product bundle.
If you do not already have a bundle set up, please follow the steps described in this article.
Once a bundle is available, create a discount campaign by navigating to Personalization > Personalized Discounts tab.
Set your discount campaign parameters
Click the Create Campaign button and follow the steps to create a new discount campaign. All changes will be applied immediately upon saving the campaign.
When creating a new discount campaign, the first step is to configure the discount parameters. To do this, follow these steps:
Select a title for your campaign. This title is for internal use only and will not be shown to your site’s visitors.
Select a discount type, which can be a percentage, a specific flat amount, or free shipping.
Specify the discount amount.
4. In the Bundle Conditions section, select the conditions that trigger the discount.
5. Select the discount types that can be combined with your current discount on checkout page, if any.
6. Lastly, set the activation and deactivation conditions of your campaign. Click Next.
Select products to include/exclude
In the second step, select which products should be included and/or excluded in your discount campaign.
In this step, you can use collections, product types, product tags, specific products, and product recommendations to define the scope of your discount campaign.
If you do not include or exclude specific products, all your products will be subject to the discount by default. As such, all product bundles in your store will be connected to your selected discount campaign.
Using matching conditions
"Any" means that the condition is true if a product matches at least one condition.
"All" means that the condition is true if a product matches all the conditions. Choosing “All” can significantly limit the products included in your campaign.
Tip: Use the Exclude option to prevent Top Sellers or already discounted products from being subject to your discount campaign.
Set the audience segment(s)
You may select which audience segment(s) can access the discount. This option is only available to customers who have the Audience Segmentation feature enabled.
If you do not have access to Audience Segmentation or choose to leave this section undefined, then all shoppers will have access to the discount.
Use the same “any” / ”all” logic as in the previous step. If you choose “any,” then any audience segments you include in the list will have access to the discount campaign. If you choose “all,” then a shopper must match every audience segment you add to access the discount campaign.
You will not see any options on the Audience Target dropdown if you have not created any Audience Segments. You can move ahead without selecting any audiences, which means all your shoppers will be presented with the same discount campaigns on your online store.
Tip: For the purpose of testing, you can choose different audiences for different test scenarios to ensure that a particular campaign is displayed to the right audience!
Customize your Discount Campaign Language
You can customize the text that will be displayed as part of your campaign.
The Discount Tag refers to the short, bright label that appears next to the discount information for shoppers.
Discount Text is to the right of the tag and provides more details about the offered discount.
The Discount Footnote is the “fine print” for your campaign. This text's layout, styling, and placement are handled through the Designer (like it’s normally done with bundles).
Review and complete
Once you’ve completed steps above, you should confirm the details of your discount campaign. If you need to make any changes, then click Previous to return to a prior stage in the process. Click Complete if you’re ready to move on, but please note that there is still one step remaining.
Add to the Designer and Publish
Once the last step of the discount campaign creation is completed, head on over to the Designer (Personalization > Product Recommendation, then select Designer).
From there, go to the Product page where you will find, at the bottom of the left column, the Discounts and Promotions section.
Click on Product Bundle Discounts and check the box in the General section to enable bundle discounts.
You can preview how each of your discount campaigns will appear to shoppers by selecting each of your discount campaigns from the Preview drop-down menu. This allows you to view different audience segments for your Discount Campaign without belonging to one yourself.
Remember that the products shown in the bundle, while in the Designer, are randomly selected and that an appropriately personalized selection will be shown to shoppers on your live website.
Once you are satisfied, be sure to Publish your edits in the Designer so they are live in your store.
If you set a delayed start time for your campaign, then the campaign will not be displayed until it is Active based on the set date/time.
When you’re ready to create more discount campaigns, you can either start from scratch or duplicate one of your campaigns and adjust the settings as needed before saving as a new campaign.