Create a personalized discount for different audiences for product bundles on your e-commerce store. This feature offers several options for brands to discount product bundles to bolster product discovery, increase customer engagement, and boost average order value (AOV).
One of the Discounts and Promotions module’s unique capabilities is allowing brands with access to the LimeSpot Audience Segmentation feature to create and present a different discount offer to different shoppers for various product bundles.
Notes:
The Discounts & Promotions feature is available for free to users on our Premium plan. For users on our “Essentials” and “Pay as You Grow” Plans the feature is available for an add on fee of $5/month
The Discounts & Promotions feature is only available to our customers who are using Shopify as their e-commerce platform.
The Audience Segmentation module is only available to LimeSpot Premium customers.
Each subscription is only allowed to have 5 active discount campaigns at the same time
Getting Started
To show personalized discounts per product bundle to your shoppers, you must make sure there is a bundle recommendation box on the product page and have a discount campaign available.
LimeSpot Bundle Discounts are fully integrated with LimeSpot product bundles, and the discounts you create will be automatically applied to all defined product bundles on your store if the criteria of the campaign matches the rendered product bundle.
Once you finish your product bundle setup, you can create a discount campaign by navigating to Conversions > Discounts and Promotions tab:
1. Set your Discount Campaign Parameters
You can click the Create Campaign button and follow the steps to create a new Discount Campaign. You can also always go back and edit your campaign setup. All changes will be applied immediately upon saving the campaign.
When creating a new Discount Campaign, the first step is to configure the discount parameters. To do this, follow these steps:
Select a title for your campaign. This title is for internal use only and will not be shown to your site’s visitors.
Select a discount type, which can be a percentage, a specific flat amount-off, or free shipping.
Specify the discount amount.
4. Select the conditions that trigger your discount.
5. Lastly, configure when your discount will be activated and deactivated.
2. Set Products to Include/Exclude
In the second step, select which products should be included and/or excluded in your discount campaign.
In this step, you can use collections, product types, product tags, specific products, and product recommendations to define the scope of your discount campaign.
If you do not include or exclude specific products, all your products will be subject to the discount by default. As such, all product bundles in your store will be connected to your selected discount campaign.
Remember that the “Any”/”All” rule will also impact which products are included/excluded in the discount campaign.
If you opt to say “Any,” then any of the collections, product types, product tags, specific products, and product recommendations you add under “Include” or Exclude” will be eligible for the Discount Campaign.
Tip: Use the Exclude option to prevent Top Sellers or already discounted products from being subject to your discount campaign.
If you opt to say “All” a product must be a match to every element you list (collections, product types, product tags, specific products, and product recommendations) under “Include” or Exclude” will be eligible for the Discount Campaign. Choosing “All” can significantly limit the products included in your campaign.
3. Set Audience Segment
In Step 3, you may select which audience segment(s) can access the discount. This option is only available to customers who have the Audience Segmentation feature enabled.
If you do not have access to Audience Segmentation or choose to leave this section undefined, then all shoppers will have access to the discount.
Use the same “Any”/”All” logic as in the previous step. If you choose “Any,” then any audience segments you include in the list will have access to the discount campaign. If you choose “All,” then a shopper must match every audience segment you add to access the discount campaign.
You will not see any options on the Audience Target dropdown if you have not created any Audience Segments. You can move ahead without selecting any audiences, which means all your shoppers will be presented with the same discount campaigns on your online store.
Tip: For the purpose of testing you can choose different audiences for different test scenarios to ensure that a particular campaign is displayed to the right audience!
4. Customize your Discount Campaign Language
In Step 4, you can customize the text that will be displayed as part of your campaign.
The “Discount Tag” refers to the short, bright label that appears next to the discount information for shoppers.
“Discount Text” is to the right of the tag and provides more details about the offered discount.
Finally, you can set any “Discount Footnote” you’d like. This is essentially the “Fine Print” for your campaign. This text's layout, styling, and placement are handled through the Designer (like it’s normally done with bundles).
5. Review
Once you’ve completed steps 1 through 4, you should confirm the details of your discount campaign. If you need to make any changes, then click “Previous” to return to a prior stage in the process. Click “Complete” if you’re ready to move on, but please note that there is still one step remaining.
6. Add to the Designer and Publish
Once the last step of the discount campaign creation is completed, head on over to the Designer (Conversions > Website Personalization, then select Designer).
From there, go to the Product page where you will find, at the bottom of the left column, the Discounts and Promotions section.
Click on Product Bundle Discounts and check the box in the General section to enable bundle discounts.
You can preview how each of your discount campaigns will appear to shoppers by selecting each of your discount campaigns from the Preview drop-down menu. This allows you to view different audience segments for your Discount Campaign without belonging to one yourself.
Remember that the products shown in the bundle, while in the Designer, are randomly selected and that an appropriately personalized selection will be shown to shoppers on your live website.
Once you are satisfied, be sure to Publish your edits in the Designer so they are live in your store.
If you set a delayed start time for your campaign, then the campaign will not be displayed until it is Active based on the set date/time.
When you’re ready to create more discount campaigns, you can either start from scratch or duplicate one of your campaigns and adjust the settings as needed before saving as a new campaign.
FAQ
What type of discounts are currently available?
LimeSpot provides a variety of discount types to enhance your e-commerce offerings. Here's a detailed overview of what you can access:
Percentage Discount:
What It Is: Percentage discounts allow you to entice shoppers by applying a specific percentage reduction to the total price of the product(s).
Suggested Best Practices:
Offering a percentage discount for items under $100 will appear to be of a greater value than the dollar amount discount. For example, 25% off $75 appears larger than $18.75 off $75.
Fixed Amount Discount:
What It Is: Fixed amount discounts give shoppers a set dollar amount off their product purchase(s).
Suggested Best Practices:
Offering a dollar amount discount for items over $100 dollars will always look larger than a percentage discount. For example, $75 off $300 appears larger than 25% off $300.
Free Shipping:
What It Is: Free shipping is a shopper favorite that eliminates shipping costs entirely. It's a powerful motivator for shoppers to complete their purchases without hesitation.
Suggested Best Practices: Offering free shipping can improve conversion rates, reduce cart abandonment, and enhance the overall shopping experience, ultimately boosting your sales.
Where can discount campaigns/discounted bundles be shown on my website?
Discounts and Promotions on product bundles can currently only be displayed on product pages. This is because all product bundles require a primary product to use to create a bundle suggestion.
Over time, Discount and Promotions on product bundles will be expanded to include more site pages.
If an item is deselected from a bundle, then what happens to the discount?
If an item is removed from the bundle, the discount will no longer apply. The same thing happens if one of the products is removed from the cart after it is added.
If a shopper adds multiple numbers of the same discounted product to their cart when they purchase a bundle, then will the additional products also be discounted?
No. The products included in the bundle will only be discounted once. For example, a discounted bundle includes 3 products: a bracelet, a watch, and a belt. If shoppers add the bundle of the 3 products to their cart and an addition of 2 more belts, the additional belts would NOT be discounted.
If a shopper purchases only one of the products in the bundle, will it still be discounted?
No. The bundle discount will only apply if the shopper purchases the whole bundle. Also, the bundle discount will be applied to the cart only if the bundle is added to the cart altogether and not 1 by 1. For example, there’s a discounted bundle that includes 3 products: a bracelet, a watch, and a belt. If the shopper unchecks the boxes for the belt and watch and adds only the bracelet to their cart, then the bracelet will NOT be discounted.
If a shopper purchases a discounted bundle and then returns to the store later, can they purchase the bundle again?
No. Not with the same discount code or the same user email. However, if at the time of the 2nd purchase, the campaign is still active, then the shopper may see the bundle discount again and can apply that to their cart.
Note: All LimeSpot discounts are set up to be 1 use per customer.
How does the discount get applied? Does the customer need to add it manually?
The customer does not need to apply the discount manually, it is applied automatically.
Can I add more than 1 bundle to the cart?
No. Only 1 LimeSpot bundle can be added to the cart at this time. Multiple bundles from different product pages will not work together.
If a customer adds two different bundles to their cart, then only the most recently added bundle discount will be applied.
Can I create a discount for all products in my catalog?
Yes!
As described above, you can use specific Audience Segments, collections, product types, product tags, specific products, and product recommendations to create multiple Discounts and Promotions on product bundles. When the discount campaign is activated, you could craft your discount campaigns so they ultimately apply a discount of a varying amount to every product in your catalog.
A simple way to apply a discount to every product in your catalog would be to select no specific products or Audience Segments when creating your discount campaign. The discount automatically applies to all products and shoppers when you include all products and audiences.
Can I create a discount for all my visitors?
Yes! A simple way to apply a discount to every product in your catalog would be to select no specific products or Audience Segments when creating your discount campaign. The discount automatically applies to all products and shoppers when you include all products and audiences. Otherwise you can use product collections, product types, product tags, specific products, and product recommendations to define which discounts will be applied to certain products.
Can discounts be reused?
No. We designed these discounts to be single-use. While the discount applies automatically, every discount will have its own unique discount code per shopper, which is tracked and verified during all steps from the cart to checkout to purchase. This ensures that no shoppers can “share” their discount codes with others and each shopper can use 1 discount code only once.
How do I make design adjustments to product bundles using developer tools?
You can customize the look and feel of your product bundles through LimeSpot’s Designer. To do this, go to Conversions > Website Personalization, and then select Designer. Once there, select the Product Page in the dropdown menu on the screen's top left side. Once there, select your Bundle Recommendation Box.
What customizations can I make to my discount campaign’s appearance?
You have a few options when adjusting the appearance of your Discounts and Promotions on product bundles.
Text Options:
In Step 4 of the discount campaign configuration process, you can make the following adjustments to the language used for your discount.
Discount tag: Change the bright label's wording next to the discount information.
Discount text: Modify the copy that appears to the right of the Discount Tag and provide more details about the discount.
Discount Footnote: Add or edit the “Fine Print” for your campaign.
CSS and HTML Options:
Modifying discounted bundles' look and feel requires technical knowledge, including CSS and HTML knowledge. These modifications can be done in the LimeSpot designer using Javascript and CSS. LimeSpot can help support these modifications with information and suggestions, and help with minor/simple customizations. Complex customizations require work from the customers' development team.
How can I see the discounts that have been used and how my discount and promotions campaigns are performing?
Shopify users can view the unique discount codes created by LimeSpot’s Discount and Promotions on product bundles in your Discounts list in your admin interface. LimeSpot discounts will always begin with “LS-”. You can click on the discount code in Shopify to see a more detailed view of the code.
When a discount code expires or becomes invalid, our engine cleans up that discount code permanently. So you will only see active or valid discount codes on the Shopify discount section.
When purchases on discounted product bundles are processed, you can see a high level overview of all recorded conversions on the Analytics > Overview tab.
Also if you navigate to the Conversions > Discounts and Promotions tab, then conversions will be reflected on your table of discount campaigns. Data displayed includes number of renders, number of clicks, net sales and discount amount.
Campaign analytics and performance can be viewed in Analytics > Campaigns > Discount & Promotions, similar to other campaign types. On this page you can also filter by date range.
You can filter the Analytics Overview, Product, and Recommendation pages based on your campaigns to analyze shopper activities.
Discount Campaigns Priority Order
Merchants can define or change the discount campaigns' priority to clarify which campaign should run when there are multiple active discount campaigns per product per shopper. Sometimes a shopper may view a product that is in multiple bundles. This priority will help the merchant show the bundle discount they want as the primary option to the shopper.
To set a priority order for your discount campaigns, you’ll need to have at least 2 campaigns. Be sure you have selected the Status option that includes the discount campaigns you want to reorder. Then click the “Reorder” button on the top right side of the screen.
Campaigns in the top position have the highest priority. The bottom of your campaign list will have the lowest priority.
What do the Discounts and Promotions Campaign Statuses mean?
When looking at the Discounts and Promotions on the product bundles page, you can sort the page by the status of your campaigns. Just click on the “Status” dropdown on the upper right side of the page. Here’s a breakdown of the status options you’ll see:
All
Choosing this option will allow you to see all your Discounts and Promotions campaigns.
Draft
This status includes all the campaigns you have scheduled for the future but are not yet active.
Active
Sorting by “active” will allow you to see only the Discounts and Promotions campaigns currently available to shoppers.
Inactive
This status includes any campaigns you deactivated. They can be edited and activated again.
Archived
Archived campaigns are basically deleted. They cannot be edited or moved to an active status again. However, you can still access them and clone them if you choose.
Usage Limit Reached
The Discounts and Promotions campaigns for which the usage limit has been reached. Such campaigns are no longer available to shoppers.
Expired
This status refers to campaigns that were scheduled to end and the end date has passed. Such campaigns are no longer available to shoppers.
Can discount campaigns be A/B tested?
No, currently we cannot A/B test discount campaigns.
How do I activate my campaign for Discount & promotions?
After creating your campaign, publish it on the website using Designer. Go to Designer > Product page, select “Product Bundle Discounts”, and click the Enabled checkbox.
What carousels/recommendation boxes does discount & promotions work with?
Product bundle discounts have a product as a focus point, the feature works only on the Bundle Style with the following recommendation boxes:
Frequently Bought Together
Cross-sell
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