For brands utilizing BigCommerce, the term "Collections," used by LimeSpot, might seem unclear. BigCommerce uses the words "Categories" and "Brands" to help organize and present products to customers, similar to how “Collections" are used in Shopify.
Categories in BigCommerce
The term “Categories” in BigCommerce functions similarly to “Collections” in Shopify and LimeSpot. “Categories” in BigCommerce group products with common attributes; for example, items that fall under the same type, such as 'Footwear' or 'Accessories,' or thematic groupings like 'Summer Essentials' or 'Back to School.' Categories are versatile and can be nested within each other to create a hierarchical structure that aids in navigation and product discovery.
Brands in BigCommerce
The “Brand” classification in BigCommerce organizes products according to the company or label that manufactures or designs them. Using “Brand” is particularly useful for stores that carry multiple labels and want to enable customers to shop by their preferred label names. Brands can also have dedicated pages on a BigCommerce store, complete with customized descriptions and imagery that resonate with the brand’s identity. In LimeSpot, BigCommerce “Brands” are listed as “Collections.” BigCommerce users may also be confused by the fact that LimeSpot frequently refers to our users as “brands.”
LimeSpot’s Treatment of BigCommerce Categories and Brands
For BigCommerce platforms, LimeSpot treats both Categories and Brands as Collections. This approach ensures that LimeSpot users can leverage the full capabilities of their categorization for personalized recommendations, marketing campaigns, and analytics insights.
By aligning LimeSpot's features with BigCommerce's organizational structure, users can seamlessly integrate advanced analytics and personalized shopping experiences into their online store, enhancing customer engagement and ultimately driving sales.