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How are LimeSpot analytics generated?
How are LimeSpot analytics generated?

The LimeSpot analytics are generated by tracking the online shopper's behavior and clicks on LimeSpot feature elements.

Written by Will Wadman
Updated over a week ago

To keep track of LimeSpot’s performance in your store, we track certain data and customer behaviors. LimeSpot is committed to protecting the privacy and security of the personal information we gain access to via our products.

How Tracking Works

LimeSpot tracks two kinds of users: Logged-in users and guest users.

Logged-in users:

  • When the user is logged into their account on the online store, we will identify that user via their email address, which also exists on their order record.

Guest users:

  • When the user is not logged into their account on the online store, we identify that user by mapping the cart_token or checkout_token assigned to the user's shopping cart or checkout session, which also exists on the order.

What are cart and checkout tokens?

A token is a unique identifier used to represent or reference specific data or information within a system. In e-commerce tracking, tokens uniquely identify and associate user actions or properties This helps in organizing and retrieving relevant information.

The cart_token and checkout_token are respectively assigned to the user’s shopping cart and checkout session. They are also a property of their order, and we utilize this token to associate the purchased items' sources and source pages.

How We Attribute the “Assisted” Sources Based User Behavior

While LimeSpot does not track the specific elements clicked by customers in your site’s standard navigation, we do track each LimeSpot element clicked for reporting purposes.

Please visit this Help Center Article for more detailed information on this topic.

How Revenue is Calculated

LimeSpot-assisted revenue is calculated by looking at the product's pricing listed in your store. These prices include either the Original Price or the “Compare at” Price/Sale Price.

LimeSpot also considers refunds, discounts, and taxes in each order (on both the shipping and product levels). We don’t include taxes or shipping costs in our revenue calculations.

How LimeSpot Differs from Shopify’s Reporting

Because LimeSpot is a product recommendation and merchandising solution, we look at the sales of individual products. On the other hand, Shopify focuses on the order level in its reporting. Because of this, your LimeSpot analytics may seem to count more individual sales than your Shopify reports. For example, a single order for 5 products may contain 4 LimeSpot-assisted sales and 1 standard navigation-assisted sale.

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