Here you can create multiple variations for your Starting Collection to target each group of audiences with a different set of products, or different sorting orders for each audience.
Click "+ Add Collection Variation" button to add new collection variations:
Under the Basic tab, choose a target audience you would like to target. Rename your Variation to something relevant. We use Active Customers as an example here:
NOTE: Use audience segmentation to create audiences.
Under the Products tab, select one or more product collections you would like to display to the user. You can sort the products based on Popularity, Trending, Price (high to low & low to high), date added (new to old) and more. Limit the number of products between 10 and 200.
You can also Pin a few Products to always appear on top of the collection. An example would be to promote your top 5 high stock products to balance inventory.
Once you're done with your settings, click "Apply and Close" to proceed. Repeat the steps above to add more variations here to show different products for different audiences. Here is what it looks with more than one variation:
Choose a fallback option to show to the users who don't fall into either one of the audience segments you've selected above.
Once you've selected a fallback option, click "Next" to go to the last step.