The Revenue dashboard gives you the sales overview combining total sales, discounts, shipping, tax, and refunds. It shows how your store is performing across all of your A/B testing experiences and for any date range. Follow the steps below to navigate to your Revenue dashboard:
From your LimeSpot Admin Panel, go to Analytics > Revenue. The revenue dashboard shows data in the past 14 days by default.
If you'd like to observe data for a different date range, navigate to the date picker at the top right and click on a different time period. You are able to click on a preset date range, such as Last 30 Days, or set a custom date by selecting the dates on the calendar date picker.
There are 4 categories in the revenue dashboard: Sales, Refunds, Product Refund Conversions, and Discount Conversions. The numbers shown in the dashboard are based on the store's currency. Let's break them down by each section.
Sales
Key Terminology | Definition |
Gross Sales | Product price x quantity (before taxes, shipping, discounts, and refunds). Canceled, pending, and unpaid orders are included. |
Discounts | Total amount of discounts (based on the discount codes, NOT the compare at price), this is reflected as a negative value. |
Product Refunds | Total amount of refunds, this is reflected as a negative value. |
Net Sales | The sum of the gross sales minus its discounts and refunds. This may also be referred to as "revenue" throughout LimeSpot's website. |
Shipping | Total amount of shipping. |
Tax | Total amount of taxes. |
Shipping and Tax Refunds | Total amount of shipping and taxes refunded. |
Total Sales | Gross sales - discounts - refunds + taxes + shipping charges. |
Refunds
Key Terminology | Definition |
Product Refunds | Total amount of refunds, it is the same number as under the "Sales" category. |
Tax Refunds | Total amount of tax refunded. |
Shipping Refunds | Total amount of shipping cost refunded. |
Total Refunds | Product refunds + tax refunds + shipping refunds. |
Product Refund Conversions
In this section, the product refund conversion rates are shown as LimeSpot (viewed, added to cart, and purchased through a LimeSpot component) vs. Standard Navigation (purchase made not clicking on any LimeSpot component). The conversion rate is calculated by number of purchase transactions divided by number of sessions.
Key Terminology | Definition |
Purchased Products | The top row reflects the dollar value of total purchased products (left) as well as the total number of purchased products (right). |
Refunded Products | The bottom row reflects the dollar value of total refunded products (left) as well as the total number of refunded products (right). |
Discount Conversions
In this section, the discount conversion rates are shown as LimeSpot (viewed, added to cart, and purchased through a LimeSpot component) vs. Standard Navigation (purchase made not clicking on any LimeSpot component). The conversion rate is calculated by number of purchase transactions divided by number of sessions.
Key Terminology | Definition |
Purchased Products | The top row reflects the dollar value of total purchased products. |
Discounted Products | The bottom row reflects the dollar value of total discounted products. |