The revenue analytics give you the sales overview combining total sales, discounts, shipping, tax, and refunds. It shows how your store is performing across all of your A/B testing experiences and for any date range.
From your LimeSpot Admin Panel, go to Analytics > Revenue. By default, the past 14 days of data are shown.
If you'd like to observe data for a different date range, navigate to the date picker at the top right and click on a different time period. You are able to click on a preset date range, such as Last 30 Days, or set a custom date by selecting the dates on the calendar date picker.
There are 4 categories in the revenue dashboard: Sales, Refunds, Product Refund Conversions, and Discount Conversions. The numbers shown in the dashboard are based on the store's currency.
Note that some analytics show LimeSpot vs Standard. For more information about sources and attribution, please see this article.
Sales
Key Terminology | Definition |
Gross Sales | Product price x quantity (before taxes, shipping, discounts, and refunds).
Canceled, pending, and unpaid orders are included. |
Discounts | Total amount of discounts (based on the discount codes, NOT the compare at price), reflected as a negative value. |
Product Refunds | Total amount of refunds, reflected as a negative value. |
Net Sales | The sum of the gross sales minus discounts and refunds. This may also be referred to as "revenue" throughout LimeSpot's website. |
Shipping | Total amount in shipping. |
Tax | Total amount in taxes. |
Shipping and Tax Refunds | Total amount of shipping and taxes refunded. |
Total Sales | Gross sales - discounts - refunds + taxes + shipping charges. |
Refunds
Key Terminology | Definition |
Product Refunds | Total amount of refunds, it is the same number as under the "Sales" category. |
Tax Refunds | Total amount of tax refunded. |
Shipping Refunds | Total amount of shipping cost refunded. |
Total Refunds | Product refunds + tax refunds + shipping refunds. |
Product Refund Conversions
Key Terminology | Definition |
Purchased Products | The top row reflects the dollar value of total purchased products (left) as well as the total number of purchased products (right). |
Refunded Products | The bottom row reflects the dollar value of total refunded products (left) as well as the total number of refunded products (right). |
Discount Conversions
Key Terminology | Definition |
Purchased Products | The top row reflects the dollar value of total purchased products. |
Discounted Products | The bottom row reflects the dollar value of total discounted products. |