Looking for ideas?
We’ve got a ton of those to get you inspired! Check out the email personalization section of our Idea Guide.
Important guidelines for email personalization campaigns
Limit the number of widgets in email templates.
Email templates can have multiple widgets, but too many widgets can slow down email loading times and reduce engagement. To optimize email templates, it is recommended to limit the number of widgets to 4, with 2 for desktop and 2 for email, to ensure a good user experience without sacrificing speed.
Do not use one widget more than once per email template.
Using duplicate widgets in email campaigns can lead to user confusion and reduce the effectiveness of the email, especially if they contain items that should only appear once. It is recommended not to use the same widget more than once in the same email template to ensure clarity and prevent duplication of product recommendations.
Do not use widgets from different campaigns in one email template.
Analytics are crucial to track email campaign performance, but using widgets from different campaigns in the same email template can make it challenging to track each campaign's performance separately. To accurately track analytics and effectively manage campaigns, it is highly recommended not to use widgets from different campaigns in one email template.
Only publish one email campaign per day
Publishing too many email campaigns at once can make it difficult to analyze their performance and make informed decisions to optimize them. To improve the effectiveness of email campaigns, it is recommended to publish no more than one campaign per day. This approach will give LimeSpot time to learn and optimize each campaign's performance, resulting in more successful campaigns in the long run.
Best practices
Approach your new subscribers with 1:1 recommendations
Serve your new subscribers a unique personalized experience based on a combination of their journey on your site and your best performing products. You can also add a discount coupon to your personalized offerings to maximize the interaction rate.
Our best practice for personalized recommendations for new subscribers are:
Improve the discovery process by adding
You May Like - A 1:1 personalized recommendation based on a combination and cross-section of related items for the recipient's recently viewed products
Related items - Products that are similar to those that have been visited during their previous visits on your site
Showcase your best performing products
Most Popular - Entice your customers with the most popular items on your website since installing LimeSpot Personalizer
Trending products - Show the products that are currently going viral based on your store's most recent traffic
Re-engage with your previous buyers with personalized recommendations
When you’re sending out promotional emails, such as for a sale or a new collection release, serve up a personalized experience by including recommendations tailored to that customer’s buying habits or previous purchases.
Tip: Promotional offering is a popular tactic to get people to click and convert more. Consider adding in a limited-time discount like free shipping or a discount to increase the engagement rate of your emails.
Reach out to lapsed customers with highly personalized emails and recommend them based on their profile and past purchase behavior.
Our best practice for re-engaging with previous customers are:
Highlight trending or new products
New Arrivals - Entice your previous customers with the new arrivals on your website since their last purchase
Trending Products - Showcase the products that are currently going viral based on your store's most recent traffic.
Remind customers of their previous purchases
Frequently Bought Together - Recommend items that are often purchased together with the items that are previously purchased.
Recently Purchased - Recommend items that have been previously purchased (this is most useful when your items are timely consumable or have a past expiration date).
Follow-up using cart abandonment emails
Encourage customers to come back and add even more to their cart by adding in tailored 1:1 product recommendations to abandoned cart emails.
Highlight things the customer may have missed based on what the customer left in their cart, or their browsing behavior before they left your store.
Our best practice for enriching your cart abandonment emails are:
Showcase relevant products per customer
Frequently Bought Together - The product that are sold together in reference to their recently viewed items.
Upsell - Items that boosts sales in the cart, in reference to their recently viewed items.
Highlight top discounted best sellers
Most Popular Products of the Sale Collection - The best selling products of your most discounted collection.
Trending products - Showcase the products that are currently going viral based on your store's most recent traffic.
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