Increase customer interactions by curating personalized collections. Target various collections based on audience segments in real time.
To get started, please go to your LimeSpot Admin Panel > Conversion > Curated Collections to access this feature. Click on Create Your First Collection.
Step 1 - Select your Starting Collection
Select the starting collection for which you want to define different variations for different audiences. You can only create one Curated Collection for each Starting Collection. Click "Next" once you have selected a starting collection.
For our example, let's use Sale Items as a Starting Collection.
Step 2 - Define Variations for Different Audiences
Here you can create multiple variations for your Starting Collection to target each group of audiences with a different set of products, or different sorting orders for each audience.
Click "+ Add Collection Variation" button to add new collection variations:
- Under the Basic tab, choose a target audience you would like to target. Rename your Variation to something relevant. We use Active Customers as an example here:
NOTE: Use audience segmentation to create audiences.
- Under the Products tab, select one or more product collections you would like to display to the user. You can sort the products based on Popularity, Trending, Price (high to low & low to high), date added (new to old) and more. Limit the number of products between 10 and 200.
- You can also Pin a few Products to always appear on top of the collection. An example would be to promote your top 5 high stock products to balance inventory.
Once you're done with your settings, click "Apply and Close" to proceed. Repeat the steps above to add more variations here to show different products for different audiences. Here is what it looks with more than one variation:
Choose a fallback option to show to the users who don't fall into either one of the audience segments you've selected above.
Once you've selected a fallback option, click "Next" to go to the last step.
Step 3 - Review & Publish
Review your variations and click on the "Preview in Store" to see each variation live on your store.
You can publish your Curated Collection live on your online store by checking the "Publish Immediately" box. If you don't want to publish right away, you can publish later from the list.
Select "Complete" and you are done!
Please do not edit or delete these collections from the platform since LimeSpot periodically updates these collections to reflect the latest product changes and and recreates them if they don't exist. LimeSpot automatically deletes these collections when you Unpublish the Curated Collection or remove a variation.