LimeSpot

Attract New Visitors and engage Returning Buyers on your site by personalizing your best performing collections for each segment.

Attract New Visitors: Sort products by highest discount rate for your First-time Visitors

Engage Returning Buyers: Boost sales by showing items with the highest conversion rate first to Frequent Buyers

The strategy presented in this article is based on best practices. However, each store is a bit different and adapting or entirely replacing the segments and offers described below may be recommendable. You can also expand this approach to other segments. Experimentation leads to best results.

Curated Collections feature is included in all Premium plans and is available as an add-on on all other plans.

Login to the LimeSpot App and navigate to <a href="https://app.limespot.com/conversion/discounts-promotions" target="_blank" rel="nofollow noopener noreferrer">Personalization &gt; Segmented Experience &gt; Curated Collections</a>. If you do not already have this add-on, click on Start 7-day Free Trial and Activate the Curated Collections add-on.

The Curated Collections add-on includes 2 audience segments. In order to provide Segment-based Collection Merchandizing, you must first create your segments:

Navigate to <a href="https://app.limespot.com/segmentation/audience?keyword=&amp;status=" target="_blank" rel="nofollow noopener noreferrer">Personalization &gt; Audience</a> and click on Create

Select New visitors from the drown-down list and Save.

Select Returning buyers from the drown-down list and Save.

1. Navigate to <a href="https://app.limespot.com/segmentation/audience?keyword=&amp;status=" target="_blank" rel="nofollow noopener noreferrer">Personalization &gt; Audience</a> and click on Create
2. Select New visitors from the drown-down list and Save.
3. Select Returning buyers from the drown-down list and Save.

Step 2 - Create Curated Collections Campaigns

Navigate to <a href="https://app.limespot.com/conversion/curated-collections" target="_blank" rel="nofollow noopener noreferrer">Personalization &gt; Segmented experience &gt; Curated Collections</a>.

Click Create and use the following information, or update as you see fit:

1. Select your top performing Collection as <code>Starting Collection</code>, 
2. Set the Collection Curated type to <code>Dynamic</code> 
3. Click on <code>Next</code>

1. Add a title: <code>Attract new visitors</code>
2. Select <code>First-time visitors</code> as your Target Audience 
3. Select your <code>starting collection</code> as you Products 
4. Set the Sorting as <code>Discount (Low to high)</code>
5. Pin products if needed
6. Apply and close
 
 
 
 Create another Collection Variant

1. Add a title: <code>Engage Returning Buyers</code>
2. Select <code>Returning Buyers</code> as your Target Audience 
3. Select your <code>starting collection</code> as you Products 
4. Set the Sorting as <code>Discount (Low to high)</code>
5. Pin products if needed
6. Apply and close

Repeat this process for your five top performing Collections. 

Set the Fall Back option to <code>Show the starting collection</code>

1. Click Create and use the following information, or update as you see fit: 
 1. Select your top performing Collection as <code>Starting Collection</code>, 
 2. Set the Collection Curated type to <code>Dynamic</code> 
 3. Click on <code>Next</code> 

2. Click Add Collection Variant
 1. Add a title: <code>Attract new visitors</code>
 2. Select <code>First-time visitors</code> as your Target Audience 
 3. Select your <code>starting collection</code> as you Products 
 4. Set the Sorting as <code>Discount (Low to high)</code>
 5. Pin products if needed
 6. Apply and close
 
 
 
 Create another Collection Variant
 1. Add a title: <code>Engage Returning Buyers</code>
 2. Select <code>Returning Buyers</code> as your Target Audience 
 3. Select your <code>starting collection</code> as you Products 
 4. Set the Sorting as <code>Discount (Low to high)</code>
 5. Pin products if needed
 6. Apply and close
3. Repeat this process for your five top performing Collections. 
4. Set the Fall Back option to <code>Show the starting collection</code>

Click on <code>Preview in store</code> to review each collection variation.

Enable <code>Publish immediately</code> and click on <code>Complete</code>

1. Click on <code>Preview in store</code> to review each collection variation. 
2. Enable <code>Publish immediately</code> and click on <code>Complete</code>

Your curated collection campaigns are now live! You can review and track their performance on:

<a href="https://app.limespot.com/analytics/campaigns/discounts" target="_blank" rel="nofollow noopener noreferrer">Analytics &gt; Campaigns &gt; Curated Collections</a>

<a href="https://app.limespot.com/analytics/audience" target="_blank" rel="nofollow noopener noreferrer">Analytics &gt; Audience</a>

- <a href="https://app.limespot.com/analytics/campaigns/discounts" target="_blank" rel="nofollow noopener noreferrer">Analytics &gt; Campaigns &gt; Curated Collections</a>
- <a href="https://app.limespot.com/analytics/audience" target="_blank" rel="nofollow noopener noreferrer">Analytics &gt; Audience</a>

Learn how to boost conversion rate and drive revenue with LimeSpot Segment-based Collection Merchandizing

Strategy

Login to the LimeSpot App

Step 1 - Create Audience Segments

Step 2 - Create Curated Collections Campaigns

Step 3 - Review and Publish

Congratulations!