Strategy
Attract New Visitors and engage Returning Buyers on your site by personalizing your best performing collections for each segment.
Attract New Visitors: Sort products by highest discount rate for your First-time Visitors
Engage Returning Buyers: Boost sales by showing items with the highest conversion rate first to Frequent Buyers
The strategy presented in this article is based on best practices. However, each store is a bit different and adapting or entirely replacing the segments and offers described below may be recommendable. You can also expand this approach to other segments. Experimentation leads to best results.
Curated Collections feature is included in all Premium plans and is available as an add-on on all other plans.
Login to the LimeSpot App
Login to the LimeSpot App and navigate to Personalization > Segmented Experience > Curated Collections. If you do not already have this add-on, click on Start 7-day Free Trial and Activate the Curated Collections add-on.
Step 1 - Create Audience Segments
The Curated Collections add-on includes 2 audience segments. In order to provide Segment-based Collection Merchandizing, you must first create your segments:
Navigate to Personalization > Audience and click on Create
Select New visitors from the drown-down list and Save.
Select Returning buyers from the drown-down list and Save.
Step 2 - Create Curated Collections Campaigns
Click Create and use the following information, or update as you see fit:
Select your top performing Collection as
Starting Collection
,Set the Collection Curated type to
Dynamic
Click on
Next
Click Add Collection Variant
Add a title:
Attract new visitors
Select
First-time visitors
as your Target AudienceSelect your
starting collection
as you ProductsSet the Sorting as
Discount (Low to high)
Pin products if needed
Apply and close
Create another Collection Variant
Add a title:
Engage Returning Buyers
Select
Returning Buyers
as your Target AudienceSelect your
starting collection
as you ProductsSet the Sorting as
Discount (Low to high)
Pin products if needed
Apply and close
Repeat this process for your five top performing Collections.
Set the Fall Back option to
Show the starting collection
Step 3 - Review and Publish
Click on
Preview in store
to review each collection variation.Enable
Publish immediately
and click onComplete
Congratulations!
Your curated collection campaigns are now live! You can review and track their performance on:
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