Google's Custom Audiences allows advertisers to reach people with specific interests, habits, and recent purchase intent on Google's ad network, including Search, Display, Shopping, Video, Performance Max, and Smart campaigns.
You can leverage the information collected through LimeSpot's Audience Segments to automatically and seamlessly create Custom Audiences in Google. These Custom Audiences remain constantly synchronized and updated as shoppers browse through your website, ensuring your targeting remains accurate and effective.
Furthermore, you can use these audiences to create similar segments which can be strategically employed in various marketing initiatives.
Step 1 - Connect your Google account with LimeSpot
Navigate to LimeSpot App > Account and Billing
Go to Integrations tab and Connect to your Google Account.
Note: The Google Account needs to have admin access to the Google Ads account for connection.
Step 2 - Enable sync with Google
Navigate to LimeSpot App > Segmentation > Audience
Click on "Sync" button and Enable Sync with Google Ads.
Note: All new and edited Audience Segments are synched with Google every 6 hours.