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Top 5 strategies to start with Content Personalization and Dynamic Collections
Top 5 strategies to start with Content Personalization and Dynamic Collections

Increase your customer interaction and conversion rates by personalizing any HTML content and product collections per audience

Written by Will Wadman
Updated over a week ago

Using LimeSpot, you can create audience segments based on your customers’ browsing or buying behavior, purchasing intent, referral source, location, device, etc. as well as other events or signals, to personalize any HTML content or Product Collection in real-time per each audience segment.

We’ve gathered some of the most effective use-cases to help you create a bespoke browsing and buying experience for your audience.

1. Homepage HERO personalization

Provide every customer their own unique homepage hero experience based on their behavior history with your brand to catch their attention the second they arrive on your site.

You can customize the hero image, text, navigation, promotional banners, and other content blocks to adapt to each customer. Having segmented customer groups is the key to unlocking content personalization.

Learn how to get started here.

Tip: You can personalize any HTML content on your website using the same process. Please contact us to request a demo or 1:1 onboarding session.

2. Dynamic Curated Collections

Using Dynamic Curated Collections, you can personalize what products a specific collection would show, how those products should be sorted and what are the highlighted recommendations per audience segment.

You can always have a default or ‘vanilla’ experience for customers that are new to your site but you can also create a slightly different experience for customers that have browsed or bought from your site before.

For example, a customer who has bought a pair of New Balance shoes in their last visit to a sneaker store might be shown what’s new from New Balance toward the top of your ‘What’s New’ collection, by prioritizing items based on what’s been purchased in the past.

Learn how to get started here.

3. Location-based Personalization

You can change featured images, content, and recommendations on your web pages (including homepage) to match a customer’s geographic region as it pertains to both climate and/or weather.

If your store carries products that are suitable for certain climates or weather, the reality is there are some customers who will probably never buy particular items – like a parka for someone living in Florida. Geo-targeting your segments allows you to serve up products that match the temperature and weather a customer sees outside their front door.

Tip: You can even segment audiences on a city or state level to zoom in on their specific short-term forecasts.

4. Abandoned Cart Re-engagement Personalization

Welcome customers back to your site that haven’t checked out yet with custom messaging and calls to action to complete their purchase.

There are two ways to re-engage your cart abandoners:

Option A - The first option is through creating a segment for customers that have added a product to the cart, but haven’t checked out. Using Image or HTML Personalization campaigns, you can customize a banner or call-to-action that says something like ‘Welcome back – you've got items in your cart!’ and only appears for people that fall into this segment. You can even offer them a specific coupon to maximize the conversion rate.

Option B - If your site has a cached cart, you can also have a recommendations box based on items they currently have in their cart, with similar messaging of ‘Before you checkout – add these items!’, reminding the customer they both have items they were intending to buy and that there’s more to see on your store. Using Segmented Experiences, you can prioritize the placement of this box for customers with items in their cart, versus those who do not.

5. Pop-up Personalization

Tailor what messaging and offers go in your promotional pop-ups based on the customer segment. You can use segments to identify whether a customer is new or returning to your site and provide each customer with a different offer.

For example, a new customer might be presented with an offer to get a freebie with their first purchase when they sign up for your newsletter, while a returning customer might be given the same freebie offer when they refer a friend. Change the text, imagery, and call-to-action to suit each audience. If someone is a super loyal customer, you can even opt to skip showing a pop-up at all through your pop-up application.

Tip: You can use LimeSpot personalization with all major pop-up apps. Get in touch to get help on how to integrate.

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