We’ve gathered some of the most effective use-cases to help you create a bespoke browsing and buying experience for your audiences.
🔒 The feature discussed in this article is included in Premium and Enterprise plans and is available as an add-on for all other plans.
Homepage hero personalization
Provide every customer segment their own unique homepage hero experience based on their behavior history with your brand to catch their attention the second they arrive on your site. You can customize the hero image, text, navigation, promotional banners, and other content blocks to adapt to each customer. Having segmented customer groups is the key to unlocking content personalization. Learn how to get started here.
Tip: You can personalize any HTML content on your website using the same process. Please contact us to request a demo or 1:1 onboarding session.
Dynamic Curated Collections
Using Curated Collections, you can personalize what products a specific collection would show, how those products should be sorted and what are the highlighted recommendations per audience segment.
You can always have a default for customers that are new to your site but you can also create different experiences for customers that have browsed or bought from your site before. For example, a customer who has bought a pair of Brand X shoes in their last visit to a sneaker store might be shown what’s new from Brand X toward the top of the "What’s New" collection, by prioritizing items based on what’s been purchased in the past. Learn how to get started here.
Location-based personalization
You can change featured images, content, and recommendations on your web pages (including homepage) to match a customer’s geographic region as it pertains to both climate and/or weather.
If your store carries products suitable for certain climates or weather, some customers will likely never buy particular items – like a parka for someone living in Florida. Creating experiences based on location allows you to serve up products that match the temperature and weather a customer sees outside their front door.
Tip: You can even segment audiences on a city or state level to zoom in on their specific short-term forecasts.
Abandoned cart re-engagement personalization
Welcome customers back to your site that haven’t checked out yet with custom messaging and calls to action to complete their purchase. There are two ways to re-engage your cart abandoners:
The first option is through creating a segment for customers that have added a product to the cart, but haven’t checked out. Using Image or HTML Personalization campaigns, you can customize a banner or call-to-action that incite action ("Welcome back – you've got items in your cart!"), and only appears for people that fall into this segment. You can even offer them a specific coupon to maximize the conversion rate.
If your site has a cached cart, you can also have a recommendations box based on items they currently have in their cart, with similar messaging of "Before you checkout – add these items!", reminding the customer they both have items they were intending to buy and that there’s more to see on your store. Using Segmented Experiences, you can prioritize the placement of this box for customers with items in their cart, versus those who do not.
Pop-up personalization
Tailor what messaging and offers go in your promotional pop-ups based on the customer segment. You can use segments to identify whether a customer is new or returning to your site and provide each customer with a different offer.
For example, a new customer might be presented with an offer to get a freebie with their first purchase when they sign up for your newsletter, while a returning customer might be given the same freebie offer when they refer a friend. Change the text, imagery, and call-to-action to suit each audience. If someone is a super loyal customer, you can even opt to skip showing a pop-up at all through your pop-up application.
Tip: You can use LimeSpot personalization with all major pop-up apps. Get in touch to get help on how to integrate.
🤔 Questions? Need help? Contact us via the in-app chat or email.