We’ve gathered some of the most effective use-cases to help you create a bespoke browsing and buying experience for your audiences.

Provide every customer segment their own unique homepage hero experience based on their behavior history with your brand to catch their attention the second they arrive on your site. You can customize the hero image, text, navigation, promotional banners, and other content blocks to adapt to each customer. Having segmented customer groups is the key to unlocking content personalization. Learn how to get started here.

Using Curated Collections, you can personalize what products a specific collection would show, how those products should be sorted and what are the highlighted recommendations per audience segment.

You can always have a default for customers that are new to your site but you can also create different experiences for customers that have browsed or bought from your site before. For example, a customer who has bought a pair of Brand X shoes in their last visit to a sneaker store might be shown what’s new from Brand X toward the top of the "What’s New" collection, by prioritizing items based on what’s been purchased in the past. Learn how to get started here.

You can change featured images, content, and recommendations on your web pages (including homepage) to match a customer’s geographic region as it pertains to both climate and/or weather.

If your store carries products suitable for certain climates or weather, some customers will likely never buy particular items – like a parka for someone living in Florida. Creating experiences based on location allows you to serve up products that match the temperature and weather a customer sees outside their front door.

Welcome customers back to your site that haven’t checked out yet with custom messaging and calls to action to complete their purchase. There are two ways to re-engage your cart abandoners:

Tailor what messaging and offers go in your promotional pop-ups based on the customer segment. You can use segments to identify whether a customer is new or returning to your site and provide each customer with a different offer.

For example, a new customer might be presented with an offer to get a freebie with their first purchase when they sign up for your newsletter, while a returning customer might be given the same freebie offer when they refer a friend. Change the text, imagery, and call-to-action to suit each audience. If someone is a super loyal customer, you can even opt to skip showing a pop-up at all through your pop-up application.