The following metrics will be visible within your reports.


A conversion is counted when someone interacts with your ad or free product listing (for example, clicking a text ad or viewing a video ad) and then takes an action that you’ve defined as valuable to your business, such as an online purchase.

Learn more about conversions here.


When someone clicks your ad, Google Ads counts that as a click.

Learn more about clicks here.


An impression means how often your ad is shown. Impressions are counted each time your ad is shown on a search results page or other site on the Google Network.

Learn more about impressions here.

Total sales

This is the total amount of sales your store has received from your Smart Shopping campaigns.

Total spend

This is the total amount you have spent on Smart Shopping ads.

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