Yes, and we recommend it. All active products in the Merchant Center will automatically be opted into free listings, and will be presented on Google Surfaces. You can also choose to run a paid Smart Shopping campaign at the same time.
Can I Run Both Free Listings and Smart Shopping Campaigns at the Same Time?
Can I Run Both Free Listings and Smart Shopping Campaigns at the Same Time?
Learn if you are able to run both free listings and smart shopping campaigns at once.

Written by Hannah Breese
Updated over a week ago
Updated over a week ago
Did this answer your question?