1. Set your campaigns structure based on your products performance
If this is the first Google Shopping Campaign for your catalog or you don't have accurate data on products performance in Google Shopping: Create 1 Smart Shopping Campaign and add all your products to it.
a. All active products will be automatically added to your campaign if no product is selected on the Create/Edit Campaign page.
b. If you can't guess an accurate Target ROAS, leave it blank. Your campaign will try to gain the highest possible ROAS.
c. Don't worry about new and back-to-stock products. They all will be automatically added to your campaign
If you have previously ran shopping campaigns and know your product performance on Google Shopping - Divide your products based on their target ROAS and create different campaigns for products with different target ROAS.
a. Try to keep the maximum number of campaigns to 5 (five).
b. If some of your products have a higher profit margin they can carry a lower Target ROAS to set a higher visibility
2. Avoid overlapping products in multiple concurrent campaigns
To optimize the performance of your Google Shopping Ad Campaign, you should avoid having the same products serving in multiple concurrent live campaigns.
Overlapping products will cause your campaigns to conflict with each other over the same product and increase your CPC (cost per click).
3. Don't change your campaign settings during the learning period (the first 14 days)
Updating the campaign settings, such as daily budget or target ROAS during the learning period (the first 14 days from publishing date) will reset the learning process and your campaign will lose the gathered data.
4. Make sure products approval rate in Merchant Center is higher than 90%
Merchant Centers with higher product approval rate will get higher rank in Google. Use our Fix tool in Feed Center to fix product attribute errors/warnings from your feed. Consider excluding products you are not willing to fix in the near future from your feed.
a. Fixing product attributes could be a challenging and time consuming process. Talk with our support team if you are not sure how to fix them or if you need help fixing them.
b. If your online store have a different language than English, contact our support team. We might be able to help you fix your errors more quickly.
5. Set a proper Shipping and Return policy
Your shipping and return policy information have a huge effect on the performance of your campaigns. For best performance:
Provide Free Shipping.
Set 0-1 days window (Mon-Fri) for Handling
Set 2-3 days window (Mon-Fri) for Transit.
Add your return policy to you Merchant Center
Provide 90 days return policy
6. Create audience Segments in LimeSpot App (For customers in Premium Plan only)
To target your ads more accurately, create LimeSpot Real-time Audience Segments in the LimeSpot admin panel. These segments will automatically sync with your Google Ads Account and will be used to target your shopping ads more accurately.
a. All your audience segments are available for general purposes on your Google Ads which means you will be able to use them for retargeting reasons in other ads, such as Search, Display, Youtube, etc.
b. if you are new to audience segmentation there are a number of templates to begin with. Here is a help article to learn how to get started with LimeSpot's Audience Segmentation.
b. LimeSpot Audience Segments is ONLY available for Premium Plan clients.