1. Missing contact information

Make sure your site provides users with at least two of the following types of contact information: physical business address, phone number, or email. Note that a contact form does not suffice.

2. Missing refund policy

Make sure to include a return and refund policy before checkout which clearly states how you handle these actions, including all requirements and any timelines. If returns and refunds are not accepted, you’ll need to clearly state this on your website.

3. Destination URL is down

Make sure your website and the product pages are live and running.

4. Insufficient payment information:

Make sure that before checkout:

  • Your website clearly lists all payment methods accepted
  • You clearly state the full expense that a user will bear before and after purchase
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