You can customize your campaign by inserting a merge tag that will let you have personalized or dynamic content. Simply click on a text block in your campaign and insert any of the following merge tags found in the top right hand corner. These include:

  • First Name
  • Last Name
  • Title
  • Email
  • City
  • State
  • Country
  • ZipCode
  • Phone
  • Any other field that you add in your recipient list

Tip: A fallback is shown above and can be set by typing in your own content after the "/" symbol inside of the merge tag. 

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