You can customize your campaign by inserting a merge tag that will let you have personalized or dynamic content. Simply click on a text block in your campaign and insert any of the following merge tags found in the top right hand corner. These include:
- First Name
- Last Name
- Any other field that you add in your recipient list
Tip: A fallback is shown above and can be set by typing in your own content after the "/" symbol inside of the merge tag.